Disney’s New Technology for Advertisers

Disney is pushing forward with new technology to give advertisers better tools. At the Consumer Electronics Show (CES) in 2025, the company showcased how they are using artificial intelligence (AI) and data to drive results for their partners – Disney advertising technology. Disney’s updates aim to make advertising smarter, more effective, and more connected to their audiences.

How AI is Changing Disney’s Advertising

Disney has started using AI tools to improve how advertisers reach viewers. These tools analyze data to understand audience behavior and preferences. With this information, advertisers can create messages that connect with viewers at the right time.

Examples of AI in Disney’s Strategy

Disney is using AI tools in several ways:

• Analyzing viewer habits across streaming platforms like Disney+ and Hulu.
• Helping marketers find the best times to show their ads.
• Improving ad targeting to focus on specific groups of people.

This type of technology helps brands talk directly to the viewers who will care most about their products. By using AI, the process becomes more efficient, saving both time and resources.

Access to First-Party Data

One of Disney’s biggest strengths is its access to first-party data. First-party data is information collected directly from users through platforms like Disney+, Hulu, and ESPN. Unlike third-party data, this information is highly valuable because it is direct and accurate (Disney advertising technology).

Why This Matters for Advertisers

By leveraging first-party data, Disney offers unique insights that are not available elsewhere. These insights include:

• A better understanding of viewer behavior.
• More precise ad campaign decisions.
• A clear picture of how effective ads are performing on Disney’s platforms.

Disney’s control of both content and data allows advertisers to feel confident in their investment.

Live Sports Data: A Goldmine

Live sports are a major focus for Disney. Platforms like ESPN play a key role in gathering real-time data from sports viewers. This data shows how viewers consume live content and what types of ads they engage with while watching.

Benefits of Live Sports Analytics

Live sports viewership data offers several advantages:

• Understanding peak times for viewer engagement during games.
• Testing ad performance in a fast-paced environment.
• Using split-screen tech to showcase interactive advertisements without interrupting the game.

This data makes sports advertising more interactive and effective.

Subscriber Numbers and Their Impact

Disney’s subscriber numbers give advertisers another strong reason to partner with them. Platforms such as Disney+ reported steady growth in subscribers, making them a major player in the streaming market.

How Subscriber Metrics Help Advertisers

Subscriber data gives advertisers important information, such as:

• Viewer demographics by location, age, and interests.
• Engagement levels during specific types of content.
• Viewer loyalty and patterns of repeated usage over time.

With millions of active users, Disney provides a large, diverse audience for advertising campaigns.

Interactive Advertising Opportunities

Disney plans to expand its use of interactive advertising. Interactive ads let viewers engage directly with brands by clicking, answering questions, or watching bonus content.

Upcoming Interactive Features

Disney shared examples of future interactive ad features, including:

• Polls integrated within live shows or sporting events.
• Ad content that adjusts based on viewer choices in real time.
• Split-screen ads that don’t interrupt regular streaming content.

These features enhance the ad experience and keep viewers more engaged with brand messages.

AI for Predicting Trends

Disney’s AI tools can also predict future trends. By analyzing past behavior and current viewing patterns, the system can identify what people might want to watch next.

How Predictive Insights Help Advertisers

These predictions offer new advantages for advertisers:

• Forecasting which shows will attract specific viewer groups.
• Making better ad-purchasing decisions based on likely future trends.
• Adjusting ad campaigns as new trends emerge in real time.

This improves marketers’ ability to stay ahead of viewer preferences.

Disney’s Competitive Edge – Disney advertising technology

Disney’s use of AI, first-party data, and live sports analytics gives it a strong edge in the advertising industry. Companies that work with Disney gain access to tools and insights that help their messages connect with viewers in a meaningful way.

Advertisers can trust Disney to deliver both scale and precision in their campaigns. Between large audiences, real-time data, and cutting-edge AI, Disney continues to set the standard for modern advertising innovation.

(Source: https://adage.com/article/special-report-ces/disneys-tech-and-data-showcase-2025-ai-tools-live-sports-subscriber-numbers/2598131)

For more news: Click Here